VIRTUAL SYMPOSIUM
THE CHALLENGE
COVID-19 led to the cancellation of an international paediatric gastroenterology, hepatology and nutrition congress, during which our client had planned an educational symposium to highlight the latest advancements in short bowel syndrome with intestinal failure (SBS-IF)
Our task was to find an alternative approach to delivering the symposium within just 60 days!
THE SOLUTION
To re-create the symposium virtually, via a safe and secureonline platform
PHASE 1: PLANNING AND SET-UP
An existing online platform was reconfigured and rebranded to host the event and deliver a robust scientific programme.
PHASE 2: CONTENT DEBELOPMENT
- Leading experts in gastroenterology were invited to develop impactful content for a global audience of healthcare
professionals - Questions were developed for a voting system to facilitate
audience interaction and engagement during the symposium - Materials were developed to create a buzz
PHASE 3: IMPLEMENTATION
- Attendees were secured for the live symposium through a
targeted and multi-channel approach, comprising digital
marketing tools and support from Local Operating Companies - Delivery of an engaging 2-hour online symposium to a global audience
PHASE 4: POST-EVENT FOLLOW-UP
- A recording of the live symposium was housed on the platform for future dissemination
- A participant survey was conducted after the symposium to measure its success
THE OUTCOME
